Outbrain is very valuable to our marketing mix, as its traffic has a higher view-attribution rate than other channels. This means those who have read an Outbrain article tend to have a stronger impression of Blinkist than if they were exposed to a typical app install campaign, and will be more likely to convert. Outbrain is the future of online marketing. You might put all of your eggs in Facebook and Google, but native advertising is how you can capture the rest of the internet. Our campaigns are not only profitable but also provide valuable content to the world.”
