“Native advertising represents the second highest source of downloads for our Outreach & Awareness Campaign, and is the cheapest and most efficient in terms of CPE. To date, native has been our most efficient channel! Working with an innovative advertising partner such as Zemanta suits our goals. We especially value the transparency that allows us to whitelist or blacklist SSPs and publishers, and also the possibility of betting for specific publishers. Our main objective is to get a relevant position on local premium sites at an efficient cost.“
Paula Aranegui, Digital Marketing Coordinator Spain & Portugal, Cabify
