Among all the jargon in the performance marketing industry, the concept of programmatic advertising is one of the more complex, involving automated exchanges for real-time ad buying simultaneously on multiple networks and exchanges. Native advertising grew up in the same era of programmatic, and it is no wonder that some digital marketers are unsure about how these two concepts intersect and affect each other. What is programmatic advertising vs native advertising? What are their advantages? How does native advertising tie into the broader programmatic world?
We got together with our friends at Venngage to bring you this cool infographic that answers all those questions and more. Take a look!
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