Ernst Dirkzwager has been appointed as Head of Sales Benelux. In this new role, he will leverage his 15 years of experience in the world of online and contextual advertising to support Outbrain in growing its relationships with enterprise brands and agencies.
As of summer 2022, Dirkzwager is responsible for all commercial activities supporting advertisers in both Belgium and the Netherlands. He plays an important role in continuing to build integrated and comprehensive Native Advertising solutions, allowing advertisers to increase their audience’s engagement through personalized feeds, leading to improved Return On Ad Spend (ROAS).
Magdalena Flick, Managing Director Outbrain Benelux: “Ernst’s successful time steering our video strategy within the Benelux region at vi demonstrated his ability to help brands and agencies leverage solutions to maximize their return on investment. With his extensive knowledge of online advertising, he’s able to manage strategic partnerships and integrated teams to offer brands and agencies incredible support as they navigate the evolving digital landscape.”
Ernst Dirkzwager, Head of Sales Outbrain Benelux: “I am very excited to be part of this great team and to build on Outbrain’s technology and product leadership. We are at a special time in the advertising market where more and more ad dollars are shifted towards digital, and Outbrain has proven to be more than ready for the future of advertising. I look forward to working with our partners in the regions and on bringing this team to the next level with the new organizational structure.”
Read the announcement in full on Emerce here or on Adformatie here.